A program that is passionate about helping people, particularly women, to reach their full potentials. We follow our passion,
by showcasing women in various roles, that are an inspiration, due to their zeal, faith, motivation and their achievements. The programme is
designed to inspire women who aspire to senior and executive positions within the business environment, or to entrepreneurial achievements.
We also bring to you women in the marketplace and workplace who have made their mark, inspiring and empowering those around them to develop their
potential and reach their goals. We ask them insightful questions, drawing on the lessons that each woman has offered to her community,
country and the world as a whole. Women on the go, who have overcome failure, are trailblazers and are doing great things.
Siphiwe Mashingaidze is a very spiritual woman, married since she was 19, has three children, is a chartered management accountant,
and is an author of published books. The 54 years old grandmother studied in Zimbabwe, and though she wanted to be an engineer, had
to switch to accounting, but ended up loving accounting. Having married early, she had her first child at 21, and last at 26. Siphiwe
started her studies, and her second child came during her studies in the US. She then started studying to become a chartered accountant
only after her third child.
Sadaf Vahedna, a seasoned shape-shifter. She began her career as a young chef in the glamorous five-star hotels of Dubai and went on to work
for a luxury hotel chain developing their capital projects. At the height of the financial crisis in 2009, she left the hospitality industry
to pursue interests in retail and trade. She has since gone on to intervene in various businesses – turning some around and shutting others down.
Ms Vahedna has a pragmatic attitude towards entrepreneurship based on the reality that starting a business requires a lot of preparation,
especially for women. She also believes in the potential of SMMEs considering them to be key agents for economic growth. Her mentorship motto is:
“Tough love, because obsession brings mastery.”